Head of Marketing (B2B SaaS)

About the role

We’re looking for a hands‑on B2B SaaS marketing leader who can connect strategy with execution. You’ll own how we position and take our products to market, build campaigns that generate demand, evolve our brands, and lead the team through the next stage of growth.

Key responsibilities

• Own the marketing strategy and priorities, aligning brand, product marketing, design, campaigns, and go‑to‑market with company goals.
• Lead and develop a 5‑10 person team, setting clear ownership, standards, workflows, and priorities across brand, product marketing, design, and web.
• Plan and execute integrated B2B SaaS campaigns across paid, events, web, content, social media, and partner channels, linking activity to clear business outcomes.
• Own product positioning, messaging, ICP, and value propositions, ensuring a consistent narrative across the website, campaigns, sales, product launches, and customer touchpoints.
• Lead go‑to‑market for product launches and feature releases, partnering closely with product, sales, and other teams from strategy through execution.
• Lead brand evolution and rebranding initiatives across three brands, managing external agencies, creative direction, timelines, quality, and final delivery.

Required profile

• Experience designing campaign strategies that orchestrate demand, connecting multiple channels into one coherent system.
• Experience in B2B SaaS environments, ideally in at least two companies, with a strong understanding of go‑to‑market models and how they evolve with scale.
• Ability to align brand, product marketing, and go‑to‑market into one consistent narrative across all touchpoints.
• Strong foundations in product marketing – you know best practices in defining positioning, messaging, and ICP clarity.
• Proven track record of leading brand evolution strategy or rebranding initiatives, from direction to execution – ideally backed with a portfolio.
• Experience operating at Head level (or equivalent scope), ideally in a hands‑on environment where you’ve stayed close to both strategy and execution.
• Experience leading teams of 3‑10 people, including a mix of specialists, leads, and managers.

What we offer

• Unique opportunity to shape positioning, campaigns, product launches, and brand evolution with freedom to turn ideas into action.
• Lead marketing role for a Polish‑founded company operating globally at the forefront of AI‑powered customer service.
• Remote or hybrid work model from our Warsaw/Szczecin office.
• Sport & wellness benefit – no extra charge.
• Private medical care – no extra charge.
• Mental well‑being program, including individual therapy sessions and resources for employees.
• Free access to a popular e‑book and audiobook service.
• Regular social events, including company‑wide offsites and team events.
• Individual work tools – MacBook Pro, Dell monitor, JBL headphones, and flexibility to tailor your setup.