Marketing Automation Specialist (Remote)

About the role

BlackBox Strategies is looking for a senior Marketing Automation Specialist to own outbound and lifecycle messaging for both B2B and B2C audiences. The role combines strategic collaboration with hands‑on execution across email, CRM and SMS channels.

Key responsibilities

• Build and maintain outbound prospect lists and enrichment workflows using ClayLaunch.
• Launch, manage and optimise cold email campaigns in Instantly, ensuring inbox health and deliverability.
• Synchronise replies, outcomes and lifecycle stages into HubSpot.
• Design and execute segmented nurture, re‑engagement and expansion campaigns for B2B and B2C using HubSpot Marketing Hub or Mailchimp.
• Support compliant SMS follow‑ups and reminders, preferably with Twilio, coordinating timing with email and social efforts.
• Collaborate with the Social Media Manager to align themes, CTAs and campaign timing.
• Provide outbound insights to inform social and content strategy and partner with leadership on ICPs and testing priorities.

Required profile

• At least 4 years of hands‑on experience in outbound, lifecycle marketing or RevOps‑adjacent roles.
• Proven track record executing email and CRM campaigns for both B2B and B2C audiences.
• Strong understanding of deliverability, segmentation and channel trade‑offs.
• Clear written communication and a bias toward execution in a fast‑moving environment.

Required skills

• ClayLaunch
• Instantly
• HubSpot
• Mailchimp
• Twilio

What we offer

• Competitive compensation.
• Fully remote, flexible work environment.
• Direct influence on pipeline and revenue.
• Close collaboration with strategy, social and GTM leadership.
• Exposure to modern outbound, CRM and AI‑enabled workflows.