Direct Sales Lead – Poland Market Launch

About the role

We are recruiting for a leading European video‑intelligence AI company that is launching its on‑premise video‑analytics platform in Poland. This founder‑style position will own the complete market entry, building the business from zero and driving complex, high‑value sales to public‑sector customers.

Key responsibilities

• Develop and execute the go‑to‑market strategy for Poland, securing the first meetings, pilots and contracts.
• Sell directly to end‑customers such as municipalities, national police, critical‑infrastructure operators and intelligence agencies.
• Collaborate with a Channel Manager to manage integrator and partner relationships.
• Run technical tests and pilots independently without extensive on‑site support.
• Navigate public procurement processes, including tenders and multi‑stakeholder negotiations.
• Own the full sales cycle for deals ranging from €50k to over €1M, maintaining a disciplined pipeline in HubSpot.

Required profile

• Native or near‑native Polish fluency.
• Proven success in complex B2G and public‑sector sales, especially with tenders and multi‑stakeholder environments.
• Existing network in the Polish security, defense, smart‑city or public‑sector space, or experience at a relevant competitor.
• Demonstrated 0‑to‑1 market‑entry experience.
• Comfort with long sales cycles (6‑12 months) and ability to accelerate urgent defense or intelligence deals.
• Based in Poland, preferably Warsaw (other locations considered for exceptional candidates).

Required skills

• HubSpot (CRM proficiency)