Paid and Retail Media Manager

About the role

Paid and Retail Media Manager is responsible for overseeing the CEE Paid Media Hub, ensuring governance, operational excellence, and performance delivery across markets. The role leads strategy, planning and optimisation of Paid Media and Retail Media to drive e‑commerce growth and cost efficiency.

Key responsibilities

• Define governance, processes, standards and delivery rhythms for the CEE Paid Media Hub.
• Coordinate agency delivery across CEE, managing SLAs, scope, prioritisation and quarterly business reviews.
• Develop and evolve the CEE Paid & Retail Media strategy, including budget principles and full‑funnel approach.
• Lead multi‑market planning for always‑on and burst activations, aligning calendars, briefs and KPI frameworks.
• Oversee campaign setup and optimisation across Search, Social, Display/Video, Programmatic and Marketplace/ Retail Media channels.
• Maintain regional KPI framework (ROAS, CPA, revenue, incrementality, SOV, reach/frequency) and ensure consistent reporting and insight translation.

Required profile

• Strong experience in performance and retail media strategy with a focus on ROI/ROAS.
• Proven track record of data‑driven measurement, KPI frameworks, dashboards and testing.
• Demonstrated ability to lead regional agencies and partners, manage briefs and conduct quality reviews.
• Confidence managing stakeholders in a matrix organisation and coordinating joint business plans.
• Excellent communication, structured problem‑solving and change‑leadership mindset.

Required skills

• GA4
• Ad server
• Programmatic advertising