Country Lead – Poland

About the role

As the Country Lead for Poland, you will be responsible for building plancraft’s presence from the ground up. You will work hands‑on with early customers, shape the go‑to‑market strategy, and later grow a local team to drive sustainable growth.

Key responsibilities

• Develop the sales pipeline, conduct product demos, and guide prospects through the decision‑making process.
• Translate early customer feedback into insights on ideal customer profile, messaging, pricing and acquisition channels.
• Design repeatable processes to scale the business toward 500+ customers in the first year.
• Build relationships with Polish tradespeople, partners and local communities to establish brand credibility.
• Hire, onboard and lead the first local team across sales, customer success and marketing.

Required profile

• Hands‑on commercial experience in B2B SaaS, preferably with SMB customers or low‑ACV deals.
• Proven ability to guide customers through demos, negotiations and closing.
• Entrepreneurial mindset with comfort operating in a 0→1 environment.
• Strong analytical understanding of funnel metrics, conversion rates and unit economics.
• Polish language proficiency (C1/C2) and fluent English.

What we offer

• Team‑spirit culture with regular events and a strong recognition program.
• High ownership role in a flat, high‑trust organization.
• Personal learning budget, feedback culture and growth opportunities.
• AI‑enabled internal tools, MacBook, premium headphones and a ChatGPT+ license.
• 30 vacation days, a monthly flex allowance and equity participation.